Mulberry Street Italian Seltzer

New look for a New York seltzer


Brand identity, Art direction, Logo design, Copywriting


Food & Beverage, Consulting, E-commerce

Bond assisted the Italian Seltzer Company in redesigning the packaging of their most popular product - the Mulberry Street New York Seltzer - and brought light to their online presence through a new website, imagery and communications content.

The website was redesigned with a focus on driving sales and improving user experience, aiming to provide a clear and intuitive path to purchase.

Utilising a headless Shopify store approach, Bond leveraged the storefront API and Gatsby Shopify source plugin to maintain control over the user experience while enhancing website performance and visual appeal, and simultaneously offering seamless checkout processes.

Orange CanStraws
NegroniMulberry Packaging

Bond ensured smooth future content management by providing a comprehensive communications kit, including imagery, copy, and brand guidelines.

We focused on creating a distinct tone and narrative to communicate with potential customers effectively and to aid Mulberry Street to stand out in the competitive alcoholic beverage market.

Social Post
Orange Can PourSeltzer Girl & BoyPass the Can
Seltzer Instagram
Orange Cans SquareLemon Can

Enlarging the illustrated fruits highlighted the freshness of the ingredients and the beverage's refreshing taste.

The redesign of the cans aimed to capture the zesty flavours of the seltzers, drawing inspiration from the citrus illustrations of the original packaging.

Despite the smaller can size, the challenge was to include key information while maintaining readability. This was achieved through the use of two new fonts and three variations, allowing space to emphasise the product name.

Mulberry ToteBag

“The team at BOND truly captured the essence of our brand and translated it into a visual identity that exceeded my expectations. Their attention to detail and creativity is truly remarkable. From initial discussion to new product packaging, website, and social media all in three months is incredible. Thank you!”

Chris Taylor

MD, The Italian Seltzer Company

The Outcome

The opportunity

The aim of the rebrand was to attract new audiences whilst maintaining the existing cultural influences and integrity.

The brand

Mulberry Street is a brand born out of a passion for cocktails and inspired by the rich history and buzzing culture of New York City. 

The result

We redesigned the packaging of Mulberry Street's most popular product and brought new light to their online presence through a website, imagery and communications content

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