Raisio

Making a Finnish staple international

Elovena mobile image

Contributions

Brand Identity, Packaging

Results

+11 positions in the “Most respected brands in Finland”-survey (from 26th to 15th)

Industry

Retail

Elovena has been making naturally healthy products from oats grown in Finnish fields since 1925. However, being an icon does not mean one could quit evolving. The need for renewal arose through certain study findings and strategic decisions such as making clear separation of the flavor variants, and adapting to international oat markets.

Elovena product collection
Packaging imageGuidelines

The iconic Elovena girl illustration was modernised while still respecting its century-long traditions.

Now it is raised as a solid part of Elovena logo, leaving more room for delicious product photos. Placed side-by-side, packages form a continuing wave pattern as a bow to the heritage of original package design, the waving grain field. This unified pattern also makes it stand out elegantly in the shelf competition.

Instant oat meal

Elovena brand rose 11 places in the “Most respected brands in Finland”-survey (15th in 2020, compared to 26th in 2019).

Oat drinks
Oatmeal pattern

The outcome

The opportunity

A need for renewal, making clear separation of the flavor variants, and adapting to international oat markets.

The brand

Elovena has been making naturally healthy products from oats grown in Finnish fields since 1925.

The outcome

Elovena brand rose 11 places in the “Most respected brands in Finland”-survey in 2020.

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